The first Rock on the Range was held on May 19, 2007 at Columbus Crew Stadium. The sold-out festival ran all day, beginning around noon and ending after 11:00 PM. Due to such success, Rock on the Range was turned into an annual event by returning to Columbus Crew Stadium in 2008. The second festival was a two-day event held on the weekend of May 17–18, 2008. This show had the very first Stone Temple Pilots performance in 7 years, ending the band’s hiatus. The 2009 show was two days as well, on the weekend of May 16–17, 2009. The lineup was announced on Rock on the Range’s official website on Friday, February 13, 2009. For the 2010 festival, each stage has its own sponsor. While the Jägermeister Music Stage is still the same, the “second” stage and the main stage (as they have been previously called) are now referred to as the Kicker Stage and the Monster Energy Stage, respectively. Other sponsors host their own events, such as Sony’s PlayStation bus that demos new video games. An FYE tent is located near the Kicker Stage where, upon purchase of certain bands’ CDs, many meet-and-greets take place.
The festival usually draws around 30,000 fans each day onto the Columbus Crew Stadium grounds. In 2007 and 2008, two stages were set up: The main stage is inside the stadium at one end of the soccer field, and the second stage is in the parking lot just outside the stadium. For the 2009 show, a third stage was added, the Jägermeister Music Stage. It is located outside of the stadium on the opposite side of the second stage. The typical ticket price in the past, and for 2010 as well, is around $50–65 per day, depending on whether attendees choose to have field-access or not. Rock on the Range 2009 was Avenged Sevenfold‘s last appearance in the United States before their drummer, Jimmy “The Rev” Sullivan died on December 28, 2009. During their performance on May 22, 2010, the music video for Papa Roach‘s single “Kick in the Teeth” was filmed.